Only Advertisers Can Fix the Digital Ad Industry

Short resume:

advertising
80%
industry
80%
advertisers
80%
business
70%

In the old analog days, a newspaper or a magazine knew what it was running and where. Mix-ups still happened; 16 years ago, an airline boycotted a paper I edited because its ad had run next to a story about that same airline’s pilots flying under the …
Source Bloomberg
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